Is Sustainability measurable? Assessments, Certifications and Labels

Sustainability in Contemporary Music

9 April, 2025 | Dr. Ralf Weiß

Grafik zum Workshop_zeitgenössische Musik Berlin

Sustainability in arts and culture is gaining significance, with labels and certifications serving as key indicators of environmental commitment. But what standards and measurement methods are available? How do these labels differ, and how meaningful are they?

This guide is based on a workshop by Dr. Ralf Weiß, a representative of the 2N2K network for sustainability in arts and culture. Drawing on decades of experience, he delves into the challenges and opportunities of sustainability certifications, offering valuable insights into their impact and effectiveness.

Background

Interest in sustainable development, encompassing its interwoven ecological, social, and economic dimensions, has significantly increased in the cultural sector in recent years. This topic is also gaining relevance in cultural funding, with applicants often being required to incorporate sustainable and climate-friendly approaches in project implementation. 

To ensure that applicants are not left alone with these additional requirements, the Ernst von Siemens Music Foundation, the Goethe-Institute, Impuls neue Musik, inm / field notes, the Music Fund, ON Köln, the Academy of Arts Berlin, and Art Music Denmark have come together for a series of capacity-building workshops on sustainable development. 

The following text is a written documentation of a workshop on » Is Sustainability measurable? The Values of Assessments, Certifications and Labels« given by Dr. Ralf Weiß, a representative of the 2N2K network for sustainability in arts and culture. With decades of experience in this field, he explores the challenges and opportunities of sustainability certifications. 

Best practice insights were shared by Kathrin Schulze, Commercial Manager of Ensemble Modern, who presented the 'Zertifikat Ökolabel,' as well as Maike von Bredow (Executive Assistant) and Thore Strothmann (Commercial Manager) from Ensemble Resonanz, who discussed the Urban String 'Zero' project.

Documentations of other workshops on sustainability can be found here.

Agenda

  1. Introduction
  2. Standards and Labels
  3. Measurement and Reporting
  4. Value of Certifications
  5. Summary 

Introduction

Sustainability in arts and culture is becoming increasingly important. Labels and certifications play a crucial role in making environmental commitment visible. But what standards and measurement methods exist? How do labels differ, and how effective are they?

The goal is to develop a better understanding of the variety of sustainability labels and to enable a well-informed assessment of their significance. The guide provides a structured introduction to key topics:

  • Overview of standards and labels
  • Measurement and Reporting
  • Certification processes

The guide follows the key question: Are standards and labels relevant to the music industry? It navigates the complex landscape of sustainability commitments, ranging from broad self-commitments to concrete labels and certifications. The following pyramid model illustrates how self-commitments form the foundation, followed by guidelines and standards, with labels at the top, offering a structured approach to understanding their role and impact.

Grafik zum Leitfaden_Self Commitment

While general sustainability labels, such as the Blue Angel for eco-friendly products, exist, the music sector has its own initiatives, including Music Declares Emergency and the Green Rider. Real-world examples, such as the Leipzig Opera, illustrate the nuances between sustainability claims and official certifications. When considering certification in the music sector, the key question is: When does it truly make sense? 

Organizations typically engage with sustainability labels and standards for two main reasons:

  1. Creating Impact: 
    Many organizations want their sustainability efforts to make a real difference.
  2. Gaining Visibility: 
    If you are making an impact, you likely want recognition for your efforts.

Between low and high impact and visibility, different approaches exist, ranging from informal sustainability commitments to fully certified labels. But beyond impact and visibility, there are other practical reasons for adopting standards and certifications, both internally and externally.

External:

  1. Visibility
  2. Transparency / Verification/ Validation
  3. Acceptance
  4. Expectations/ Obligations
  5. Credibility
  6. Image

Internal:

  1. Impact / Self Efficacy
  2. Systematic approach
  3. Measuring
  4. Coordination/ Management
  5. Security

Understanding these aspects helps music organizations assess whether certifications, standards, or labels align with their goals and strategy.

Standards and Labels

When considering sustainability standards and labels, it is essential to recognize the broad scope they cover. Labels are not limited to a single issue; they apply to organizations, productions, events, products, and management systems. Before selecting a specific label, it is crucial to understand whether it aligns with your objectives and operational needs.

Grafik zum Leitfaden_General Standards

Labels differ not only in their focus areas but also in their scope. Some address sustainability in a comprehensive manner, such as the Sustainable Event Label (Sustainable Event Management Publications), while others target specific aspects like energy efficiency, resource use, or human rights. Choosing the right label requires assessing its relevance to your work and ensuring it reflects your sustainability priorities.

One country that has made significant progress in sustainability labeling for arts and culture is Austria. The Austrian Eco-Label is one of the most established certifications in this field. It covers various areas, including conferences and event locations, museums, theatres or cinemas. This label serves as a model for cultural sustainability certifications, demonstrating how standards can be adapted to different sectors within the arts.

The choice of a label depends on its intended purpose. Sustainability labels in the music and cultural sector can be categorized into several key types: Management system labels focus on the structural sustainability practices of an organization, while reporting labels emphasize transparency and sustainability disclosures. Event labels are designed for cultural events and festivals, ensuring sustainable practices in their planning and execution. Production labels specifically target sustainability in artistic creation and stage production. Lastly, organizational labels apply to institutions as a whole, certifying their overall commitment to sustainability. 

Since most sustainability labels are voluntary, the decision to adopt one should be carefully evaluated based on your goals, needs, and available resources. 

Grafik zum Leitfaden_Sustainability Standards
Grafik zum Leitfaden_Sustainablity Standards II

Sustainability measurement and reporting are closely linked to labels. Understanding how to measure impact and report on sustainability efforts is crucial for credibility and transparency. Cultural organizations must decide which measurement methods are relevant to them, as there is a wide range of possible indicators. Different organizations and sectors use various sustainability indicators. Some are established by political frameworks or industry associations, while others are specific to certain fields such as film or museums. Common measurement areas include Energy consumption, Mobility and transportation or Climate impact assessments. For example, the Green Motion label in the film industry includes 22 indicators, such as a no-flight policy and requirements for using renewable energy. However, these indicators vary significantly across different cultural sectors.

Grafik zum Workshop_Sustainability Labels
Grafik zum Leifaden_Sustainablity Labels II
Grafik zum Leitfaden_Sustainability Labels III
Grafik zum Leitfaden_Sustainability Labels IV
Grafik zum Leitfaden_Sustainability Labels V

Measurement and Reporting

It is important to distinguish between measurement (collecting data on sustainability performance) and measures (the actions taken to improve sustainability). Organizations should determine which indicators they can realistically track, and which measures they can implement.

Grafik zum Leitfaden_Sustainability Measurements and Indicators

Reporting Obligations: What Applies to the Cultural Sector?

Many organizations are concerned about reporting requirements, particularly the European Sustainability Reporting Directive (CSRD). However, this directive primarily applies to large organisations. All enterprises meeting two out of three criteria of size: 

  • over 250 employees
  • over €50M turnover
  • over €25M total assets 

Since most cultural organizations have fewer than 50 employees, they are not legally required to produce sustainability reports.

Types of Sustainability Reporting

Although reporting is mostly voluntary in the cultural sector, three approaches can be relevant:

  1. Climate Balances – Used to assess greenhouse gas emissions.
  2. Sustainability Reporting – Based on frameworks like the Deutscher Nachhaltigkeitskodex (German Sustainability Code).
  3. Common Good Economy Reporting – A value-driven approach that is still rare in the arts sector.

While some accounting and reporting initiatives exist, they are not widely used in the cultural sector and remain optional. In most cases, there is no legal obligation to report sustainability data, making it a strategic decision for each organization.

Value of certifications

When Are Certifications Needed? As we have seen above, certifications can serve two primary purposes: Impact and Visibility. While standards and certifications are widely used in other industries, they are not yet common in the cultural sector. In particular, energy management and environmental management systems have seen very little adoption in arts and culture. In Germany, certifications in the cultural sector are primarily used by the big government-funded institutions, while private cultural organizations rarely adopt established systems such as EMAS (Eco-Management and Audit Scheme). Although there are ongoing efforts to develop new sustainability instruments tailored to the cultural field, most of these initiatives are still in their early stages and have yet to see widespread implementation.

EMAS certified organisations

  • Kulturstiftung des Bundes
  • Kulturveranstaltungen des Bundes in Berlin
  • Haus der Kulturen der Welt
  • LVR-Archäologischer Park Xanten LVR-RömerMuseum
  • Bier- und Oktoberfestmuseum
  • Internationale Filmfestspiele Berlin

Public administrations and bodies like BKM are obliged to go through an EMAS certification. 

The film sector provides one of the few structured certification models: The Green Motion label includes 22 sustainability criteria. Certification (conducted by PricewaterhouseCoopers) requires organizations to meet 17 out of 22 criteria. However, outside the film industry, similar systems are largely absent.

Summary

While sustainability labels exist in the music sector, their use is still very limited. No mandatory certification requirements exist, and only a few pioneers are testing sustainability standards in music.

Grafik zum Leitfaden_Sustainability Standards and Labels

A crucial aspect of evaluating sustainability labels is distinguishing between internal and external values and benefits. Organizations should carefully consider whether and to what extent a particular label is beneficial to them. If a label appears to offer advantages, it is important to take a closer look at which specific certification is most relevant to their structure and goals.

As demonstrated with the example of EMAS, many sustainability standards and certifications are designed for large organizations. However, since many cultural institutions and initiatives operate on a smaller scale, it is essential to assess which standards and labels are appropriate for their size, efficiency, and overall impact.

Another key consideration is the measurement and reporting of management decisions. Proper documentation and evaluation not only support transparency but also help organizations refine their sustainability strategies over time.

Finally, it is important to recognize that the field of sustainability certifications is influenced by activism, lobbying, symbolism and commercial interests. Not all standards necessarily serve the specific needs of an organization. Therefore, a critical approach is necessary to determine whether a given certification truly aligns with an institution’s goals and strengthens its position.

BEST PRACTICES

ENSEMBLE MODERN – Zertifikat Ökolabel

Kathrin Schulze from Ensemble Modern, based in Frankfurt, presented insights into the EcoProfit management system (Zertifikat Ökolabel), an environmental management approach that supports companies and organizations in integrating ecological considerations into their operations.

For Ensemble Modern, sustainability and climate protection have long been important topics. In April 2021, Johannes Schwarz, a bassoonist in the ensemble, initiated the discussion by bringing forward a collection of ideas and documents related to sustainability efforts. However, the ensmeble quickly realized that, despite numerous ideas and visions, they lacked a structured approach to prioritizing and implementing their sustainability goals. Following research into potential frameworks, EcoProfit emerged as a suitable solution. This system provides organizations with a structured pathway to becoming more environmentally friendly by offering guidance on implementing sustainable practices while considering operational efficiency. Through the adoption of EcoProfit, Ensemble Modern aims to develop a clear sustainability strategy, aligning their artistic and operational activities with environmental responsibility.

The EcoProfit program is widely used in municipal projects and aims to combine ecological and economic benefits for participating organizations. In Frankfurt, the initiative was managed by the Energy Department of the City of Frankfurt in collaboration with the agency ARCOM. After contacting the city in October 2021, Ensemble Modern learned that the next course was scheduled to begin in April 2022. However, due to the need for a sufficient number of participants, the program was ultimately launched in September 2022 with a cohort of twelve diverse companies.

The participating organizations varied significantly in size and industry. Among them were a real estate company with just six employees, a pension insurance fund with over 500 employees, a church parish, and a public swimming pool operator. The only participant from the cultural sector was Beck Publishing House, which employs around 80 people.

The program lasted one year and included

  • Eight joint workshops covering topics such as energy, electricity and heating, waste management, hazardous materials, water usage, renewable energy, sustainable management systems, mobility, and procurement.
  • Several individual consultations, facilitated by ARCOM, tailored to each company’s specific needs.
  • External speakers invited to each workshop, which were held at different participating institutions and included on-site company tours.
  • Practical assignments, requiring participants to analyze and optimize their energy use, heating, ventilation, IT systems, waste separation, and sanitation facilities.

EcoProfit primarily focuses on Scope 1 and Scope 2 emissions, meaning direct and indirect emissions that organizations can actively influence. These include:

  • Electricity and heating consumption
  • Fuel use of company-owned vehicles

While some topics were more relevant to larger companies, all participants benefited from measures aimed at improving energy efficiency and resource management. Although Ensemble Modern does not engage in industrial production, sustainability measures related to lighting, heating, ventilation, IT infrastructure, and waste disposal were key areas of focus.

By participating in EcoProfit, Ensemble Modern gained structured guidance on implementing sustainability measures, aligning its operations with environmental responsibility while optimizing resource use.

One of the most time-consuming aspects of participating in EcoProfit was data collection. While some information was readily available, other data points required extensive research. To support this process, two to three individual counselling sessions were provided by EcoProfit agents, who helped investigate, verify, and document the necessary data. The primary goal of this effort was to use the collected data to identify environmental and economic savings within Ensemble Modern. Additionally, tracking these figures over the years allows for performance comparisons, helping the organization monitor its progress in sustainability efforts.

Although Johannes (the bassoonist) and Kathrin attended most of the workshops, the implementation of sustainability measures was a collaborative effort. A small internal team of four people, including office staff and musicians, was formed to discuss, prioritize, and decide on sustainability initiatives for the ensemble.

A significant challenge of the EcoProfit program is its strong focus on building-related sustainability measures. However, Ensemble Modern does not own the building where its office and rehearsal spaces are located. Instead, the ensemble shares the facility with three other institutions, making it difficult to independently implement certain structural or energy-related improvements. Moreover, as they are neither the owners nor direct tenants of the space, their ability to enforce sustainability changes is limited. Despite these challenges, Ensemble Modern continues to identify and implement practical, organization-specific sustainability measures, making the best use of the EcoProfit framework within their operational constraints.

Ensemble Modern’s participation in the EcoProfit program was shaped by its unique building situation. The City of Frankfurt is the tenant of the property and provides the facility to Ensemble Modern and other institutions. The city covers all utility costs, except for electricity, which the ensemble is responsible for. As a result, their ability to implement large-scale sustainability measures was somewhat limited.

However, participation in EcoProfit significantly strengthened Ensemble Modern’s position in discussions with the city regarding much-needed renovations. Upcoming projects include a new lighting system for the building and a new boiler heating system. By gathering comprehensive data on energy consumption and costs, the ensemble was able to advocate more effectively for these renovations.

Since Ensemble Modern does not have a dedicated facility manager, the process of assessing energy use and potential cost savings required a steep learning curve. The EcoProfit agency provided calculation models, but it was still necessary to manually count and document all light bulbs across five floors to estimate the potential savings from an upgraded lighting system.

In addition to individual counselling sessions, agency representatives conducted an on-site assessment to identify further efficiency opportunities. One key finding was that while the building had a large plastic recycling bin in the courtyard, waste separation on individual floors was lacking. In response, Ensemble Modern installed new waste baskets on each floor, labeled bins clearly to improve separation and coordinated with the cleaning staff to ensure proper waste disposal.

Beyond infrastructure changes, the program also raised awareness about energy use and operational habits. New signs were placed around the building to remind staff about responsible heating, lighting, and ventilation practices.

However, some challenges remained. For example, during winter, the agency questioned whether two musicians rehearsing in a large 200–300 m² room was a sustainable use of heating resources. Such conflicts between operational needs and sustainability goals highlighted the complexities of implementing environmental measures in a cultural institution.

As the EcoProfit program neared completion, Ensemble Modern underwent a 10-stage compliance audit. This process extended beyond environmental sustainability and included occupational safety and occupational medicine. A key part of this audit was the documentation and regulation of hazardous substances. The ensemble had to list all hazardous materials within the building, including chimney soot certificates and cleaning chemicals, identify and document paints, sprays, and other substances used internally, ensure all hazardous substances were properly stored and labeled in compliance with safety regulations. 

A critical success factor in this process was engaging as many colleagues as possible. Sustainability is not only about infrastructure but also about raising awareness among employees, guest musicians, and even the audience. Small measures, such as improved waste separation and responsible energy use, helped reinforce the ensemble’s commitment to sustainability.

For the final EcoProfit audit, Ensemble Modern compiled all completed documents and presented them in a comprehensive final report. The process concluded with a one-hour online examination conducted by a certification commission. During this session, the ensemble outlined the sustainability measures they had already implemented, as well as future plans, including:

  • Prioritizing environmental labels when purchasing office materials and electronics, such as Blue Angel and Energy Star certifications.
  • Using certified sustainable paper for office printers and printed media.
  • Favouring refurbished electronic devices wherever possible.
  • Implementing a new travel policy requiring employees to take train journeys for trips under eight hours instead of flights. If flights are unavoidable, the ensemble commits to carbon offsetting.
  • Upgrading to a filtered drinking water system to replace bottled water dispensers, reducing plastic waste.

To maintain momentum, Ensemble Modern established a climate board which regularly updates sustainability information for staff and visitors. As part of their long-term commitment, the ensemble also developed an Environmental Guideline, which is now publicly available on their website.

After a year of intensive work, Ensemble Modern was awarded the EcoProfit certificate by the head of Frankfurt’s Environmental Department. This certification marks an important milestone in the ensemble’s sustainability journey, providing a foundation for ongoing improvements in energy efficiency, waste reduction, and eco-conscious operations.

As a fitting conclusion to their EcoProfit journey, Ensemble Modern was invited to provide the musical backdrop for the certification ceremony, an honour that highlighted their dual commitment to both artistic excellence and sustainability.

Despite the additional workload alongside their regular responsibilities, the ensemble found the program highly rewarding. By following a structured approach rather than implementing random sustainability measures, they were able to better plan and track their progress. A key takeaway from the process was the importance of recording an organization’s initial environmental state to effectively measure improvements over time.

EcoProfit helped Ensemble Modern lay a solid foundation for sustainability, but they view this as an ongoing process. They continue to update their comparative data for 2023 and 2024, using it to inform both internal discussions and funding applications, demonstrating the impact of their sustainability efforts to stakeholders.

Normally, after completing the EcoProfit program, participants have the opportunity to join an ongoing network, where they would be recertified every two to three years. However, the City of Frankfurt discontinued the program to prioritize its goal of achieving climate neutrality by 2030. As a result, Ensemble Modern is now actively exploring alternative programs to continue their sustainability efforts and build on the progress they have made.

While the next steps remain uncertain, one thing is clear: Ensemble Modern’s commitment to sustainability is long-term, and they will continue to seek ways to improve their environmental performance while inspiring others in the cultural sector to do the same.

 

ENSEMBLE RESONANZ

Maike von Bredow (Executive Assistant) and Thore Strothmann (Commercial Management) from Ensemble Resonanz in Hamburg provided insight into the structure and sustainability initiatives of the ensemble.

Ensemble Resonanz is a Hamburg-based string orchestra that stands out due to its independent structure. Unlike state-funded orchestras, the ensemble has only limited government support, allowing for greater flexibility in organizational and programming decisions. For several years, the ensemble has been in residence at the Elbphilharmonie Hamburg and has also established its own club: the Resonanzraum. Located in a bunker near the Reeperbahn, this space serves not only as a rehearsal venue but also as a location for its own concert series.

A key focus of the presentation was the ensemble’s first-time calculation of its CO₂ footprint this year. This assessment included not only the energy consumption for rehearsals and tours but also the operation of its own club, including its technical infrastructure (lighting and sound systems).

Since the musicians themselves are the owners of the ensemble, there is a strong intrinsic motivation to find sustainable solutions. One example is the conscious decision to travel by train whenever possible within Europe, despite longer travel times and higher costs. For instance, the Hamburg-Vienna route is undertaken via night train.

The goal of the CO₂ assessment is to collect accurate data on emissions to implement targeted reduction measures. 

Additionally, the ensemble hopes that sustainability efforts will open up new funding opportunities. Hamburg is known as a “foundation capital” with numerous funding institutions that increasingly focus on supporting sustainable projects. Ensemble Resonanz already enjoys a high reputation in Hamburg’s arts and culture scene. Through sustainability initiatives, this reputation could be further enhanced, leading to new partnerships with foundations and sponsors.

Audience engagement also plays a crucial role: many of the ensemble’s subscribers come from legal professions and have a keen interest in sustainability topics. Therefore, the ensemble is exploring ways to integrate sustainability strategies into its audience communication.

Finally, the question was raised about long-term possibilities for better evaluating and leveraging sustainable practices in the cultural sector. Reference was made to existing networks and workshops on environmentally friendly mobility within the arts sector.

Since September 24, Ensemble Resonanz has been part of the Fonds Zero, an initiative of the Federal Cultural Foundation (Kulturstiftung des Bundes) aimed at helping cultural institutions develop climate-neutral production methods. This funding is project-bound, meaning that six of the ensemble’s Urban String concerts receive financial support. These concerts take place in a club-like atmosphere at the Resonanzraum. As part of the Fonds Zero, the ensemble will develop a concept for climate-neutral Urban String concerts while focusing on topics related to climate change and environmental preservation. 

Additionally, participation grants access to the Zero Academy, which offers workshops, regional networking events, and support from ARCOM, the same agency that assisted Ensemble Modern in calculating its carbon footprint.

However, being part of the Fonds Zero also comes with obligations: Ensemble Resonanz must calculate both its corporate carbon footprint (covering the entire company’s emissions for one year, specifically 2023) and product carbon footprints for the six funded concerts. At the end of the two-year Zero project, the ensemble will have completed seven footprint calculations.

To create zero-emission concepts, it is necessary to understand and measure emissions. The calculation follows the internationally recognized framework of Scope 1, Scope 2, and Scope 3 emissions:

  • scope 1: directly from fuel-burning processes at on-site stationary and mobile facilities (heating plants, automobiles, physical or chemical processes, leaks and diffusions of refrigerants from cooling systems, etc.)
  • scope 2: indirect emissions by energy from the grid (production and transport of electricity and heating-related emissions)
  • scope 3: all other indirect emissions 

Each footprint calculation requires setting boundaries on what is measured. With ARCOM’s assistance, Ensemble Resonanz identifies the most significant CO₂ drivers by considering data availability, emission impact, and the degree of control the organization has over each factor. Some key factors included in the calculation:

  • Audience travel: Measured for concerts at the Resonanzraum and Elbphilharmonie, where the ensemble has a regular presence. However, audience travel to one-time venues is excluded due to lack of data and control.
  • CD and vinyl production: Though a minor contributor to emissions, it is included because the ensemble has full control over this aspect.
  • Wastewater: Included, but general waste is excluded since waste management is controlled by the venue’s house management.

Preliminary analysis highlights two major contributors to the ensemble’s carbon footprint:

  1. Energy sources: The ensemble currently lacks a renewable energy provider, which is an easily addressable issue with a significant impact.
  2. Mobility (Touring and Audience Mobility): As expected, travel remains the most significant factor, both for musicians and audiences. Despite efforts to prioritize train travel, limitations still exist, making full climate neutrality a long-term challenge.

Like many cultural institutions, Ensemble Resonanz faces the complex task of balancing sustainability with practical constraints. The organization will continue refining its approach, potentially expanding Scope 3 factors over time. Achieving true climate neutrality is an ongoing process, but through the Zero Fund, the ensemble is taking meaningful steps toward more sustainable operations.