Audience Development
2 May, 2023 | field notes
Here you will find everything about Audience Development. Current workshops, guides and lectures.
Audience development, a term introduced in Anglo-Saxon countries in the mid-1990s, stands for the strategic acquisition and retention of new audiences for cultural institutions. As a concept for action in cultural practice, audience development includes strategies that derive from cultural marketing, public relations and cultural mediation based on insights into current and potential audiences that have been gained mainly methodically.
